PREMIUM BIOBASED MATERIAL INNOVATION

Designed for Circularity. Proven at Scale.

NATUURA® is defining a new era of materials — delivering beauty, performance, and verified impact at scale.

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TORY BURCH
About NATUURA

We turn new possibilities into reality.

We begin with FSC™ 100%-certified natural rubber trees, gently tapped to yield a single natural polymer. From this renewable base, we create advanced materials with a refined, pliable handfeel — turning 30 years of natural rubber expertise into your creative advantage.

A New Class of Material Expression

Engineered range. Uncompromising quality.

A broad range of premium material expressions — from tactile-effect and coated canvas to high-gloss printed finishes and entirely original aesthetics.

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Ready for Global Programs Today

Effortless integration. Built to scale.

Production-ready for existing processes, supported by a supply chain built for the consistency and volume global programs require. No retooling. No extended pilot phase.

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Engineered for Creative Freedom

Your vision, made material.

A living materials library that evolves with your vision each season, supported by dedicated development partnerships that bring your vision to material.

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Verified Impact

Certified sourcing. Quantified impact. Audit-ready data.

Third-party certified. ISO 14040/14044 LCA quantified. Audit-ready. Every claim substantiated.

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From Living Forests

Materials designed forward, from living forests.

It begins with FSC™ 100%-certified Hevea brasiliensis trees across three regions. In the quiet of early morning, a milky sap from these trees is gently tapped by hand and turned into natural rubber — a single renewable polymer drawn from trees that have been cultivated across these agricultural landscapes for generations.

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FSC™ 100% Chain of Custody
2 Agroforestry Origins
100% Biobased Carbon Feedstock
EUDR Ready
Our Materials

One Platform.
Extraordinary Range.

A broad range of material expressions from a single biobased polymer system. Beginning with natural rubber blocks sourced from smallholder and estate partners, NATUURA refines that renewable feedstock into a natural rubber base tested at 94% biobased under ASTM D6866. From there, fully finished materials reach up to 88% USDA BioPreferred® certified biobased content — configurable across different product structures and certification pathways.

Platform — Lucida Mat

Lucida® Mat

Lucida Mat is NATUURA's fully certified material line — FSC™ 100% chain of custody from tree to finished material, USDA BioPreferred, and the complete certification stack. Built on a 94% biobased natural rubber core, it supports the full range of finish expressions from tactile grain to high-gloss finish. USDA BioPreferred certification is available by structure, with certified materials reaching up to 88% biobased content.

Up to 88%USDA BioPreferred® Certified
94%Biobased Core (ASTM D6866)
132cmContinuous Roll
FSC™ 100%Chain of Custody
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Finish Families

Endless Expression

Multiple finish families — not a single material with variations. From tactile grain and coated canvas effects to high-gloss, printed finishes, and entirely original aesthetics, each defined by the softness, substance, and depth of the natural rubber core.

8+Finish Families
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Made for Makers

Handcrafted character.
Broad application.

What begins with the gentle hand-harvesting and processing of natural rubber carries through every execution — giving brands the material integrity and range their products demand.

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Consumer Response

"Like leather but better."

Consumer review excerpts from the TORY BURCH Ella natuura™ Drawstring Tote, published on toryburch.com between Q4 2025 and Q1 2026. Co-developed with the TORY BURCH team for everyday, comfortable use.

Handfeel

"Feels like a buttery smooth leather but better because everything wipes off easily."

— Pennsylvania
Beauty

"More beautiful and versatile in person!"

— Towson, MD
Lightweight

"SO LIGHT and SO PRETTY that I have been using as my carry all bag every since."

— Florida
Durability

"Remarkably durable, offering a premium feel..."

— Chicago
Thoughtfully Made

"Feels luxe while being thoughtfully made."

— Miami, FL
Up to 88% Biobased or Biobased + Recycled Content USDA BioPreferred® certified. Ratio configurable by product structure.
132cm Continuous Roll Width Production-scale output. Compatible with existing manufacturing lines.
FSC™ 100% Chain of Custody Certified from tree to finished material. (FSC-C136858)
Verified Impact

Proof, not promises.

NATUURA materials are backed by third-party certifications, ISO-compliant life cycle assessments, and chain-of-custody documentation. Rather than relying on broad sustainability language, we provide the data, certifications, and methodology brands need to verify claims independently. Our manufacturing ecosystem incorporates waste reclamation technology. And our team provides white-glove certification support to help partners substantiate their claims with confidence.

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USDA BioPreferred® Certified biobased content, up to 88%.
FSC™ 100% Forest Stewardship Council™ 100% chain of custody. (FSC-C136858)
LCA Quantified environmental footprint per ISO-compliant methodology, with data structured for EPD and DPP requirements.
GRS Global Recycled Standard. Certified recycled inputs. (IDF-25-926949)
OCS Organic Content Standard inputs. (IDF-25-926949)
USCTP US Cotton Trust Protocol inputs. (GW7Y746P)
TENCEL™ TENCEL™ Lyocell inputs.
RSL Compliant with brand-specific Restricted Substances Lists. REACH, CA Prop 65, and ZDHC MRSL compliance available by structure.
Knowledge Hub

Understanding materials starts here.

The NATUURA Knowledge Hub is a growing library of articles on material composition, biobased content, performance, and explorations on what the next era of materials may look like.

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How We Work

From sample to scale.

Whether you're exploring alternatives for the first time or integrating biobased materials into a global program, the process is designed to remove friction at every stage.

Step 1

Sample.

Request physical swatches. Touch the material. See the finishes. We provide samples to brand and manufacturing partners so teams can assess handfeel, drape, and surface quality before moving into development.

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Step 2

Develop.

A collaborative brief-to-material process. We develop custom colorways, surface effects, liner configurations, and finishes — supported by a dedicated development partnership and seasonal library access.

Step 3

Scale.

Production integration into your existing manufacturing lines. No retooling. No extended pilot phase. Seamless integration at scale. Certification support for your sustainability claims, with white-glove documentation assistance.

Let's build something.

We give designers the freedom to create, brands the confidence to scale, and consumers beautiful materials with verified origins.

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